The Work We Have Delivered

The Brands We Have Worked For

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Case: WeatherTech | 'You Can't Do That'

Challenge

Approach / Solution

Outcome

• American company was discourage to play up Made in the USA messaging: ‘it’s never true’

• US skepticim on products reuly manufactured in US

• How tolaunch a new campaign with a small marketing budget

• Developed a ‘Self Funding’ Marketing Roadmap

• Own local markets, grow to national with Demand Gen, always on digital

• Worked with client to agree to ROI goals, what went into ‘war chest’

• Achieved client goal: Super Bowl (ad that was part of national plan

• Exceed spend: New sales goal by 6x for Super Bowl event plans

• Plan to keep national awareness building with big networks

• Client’s business is now valued at $3B: huge increase )

Case: Intel Technology | 'AI Thought Leadership'

Challenge

Approach / Solution

Outcome

• AI was beginning to become a topic in boardrooms, company meetings and on main street, yet no single brand was actively taking part in leading these discussions

• There were many talking heads and thought leaders talking about AI and what it meant, but business leaders and consumers were left wondering what it meant for them

• Created never before partnership with Forbes, to help Intel define what AI was going to do in changing out world, for both businesses and consumers

• Brought in a publication that was trusted, global and positioned to bring the right solutions to help unify the narrative

• Developed a global, integrated, multi-channel program to position Intel as the leading brand in shaping AI and the business landscape

• Cannes Gold Lion awarding winning campaign

• 120 AI thought leaders proactively asked to be a part of the program

• 1,250% more social media posts than forecast

• Articles picked up by over 100 different publications, bloggers and thought leaders, amplifying the narrative, at no additional cost

• Intel secure three new partners in the AI development work as a result of the program